A few years ago, while I was finishing my master study, I started thinking that having an objective, such as writing and defending a thesis would make my life more oriented, exciting, inclusive, unpredictable and at the same time joyful. I realized that I love studying and researching.

Since then, I try to include them in my everyday life. However, my job as a market researcher and data analyst, professional goals and career were not enough; I decided that I deserve more, especially from the science point of view. In 2018, I found an excellent opportunity to work, study, research, and contribute to science development at the same time. I started a new job as a research and teaching assistant at the School of Economics and Business, University of Ljubljana. Finally, time for seeking answers to my endless curiosity arrived, and with writing a doctoral dissertation; I really lost my comfort zone.