Shape Shape Shape Shape

Creativity and innovation in digitized work Archives - Page 2 of 2 - Humanizing Digital Work

Who is more creative, online crowds or professionals?

Studies promote crowdsourcing as an alternative source of creativity for companies. By investigating whether a boundary exists in crowdsourcing for innovation, we aim to identify the conditions under which the generic crowd (mainly consisting of novices, instead of professionals) is less creative. Based on the componential theory of creativity, we compare the crowd’s and professionals’ […]