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I’m creative and deserving! From self-rated creativity to creative recognition

This paper examines the psychological mechanism by which digital workers translate self-rated creativity into other-rated creativity (novelty and usefulness). Specifically, we explore digital workers’ creative self-efficacy as an explanatory mechanism while we investigate psychological entitlement as a boundary condition. We test our research model on a sample of digital platform workers (245 working professionals on Amazon Mechanical Turk) and 167 digital experiment participants. The results of both studies converge in supporting the moderated-mediation model leading up to novelty as a criterion of creativity, but not usefulness. Implications for the study of creativity and digital work are discussed.